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Home decor and lifestyle brands do best when they help customers to express their personal taste through their home. Everything in a home decor design, from minimalist Scandinavian interiors to bohemian inspired collections, tells a story. One of the best ways to show expression in the home is through resin figurines. While the market is flooded with cheaply mass produced plastic decorations, resin offers a heavier and more considered finish than its plastic counterparts. This is why resin figures are an essential category for all home decor and lifestyle brands:

Versatile Styles for Every Interior Aesthetic

Resin can be finished in virtually any design style that an interior could demand. For modern minimal spaces, abstract resin figures with defined lines and matte finishing will add detail without being cluttered. For farmhouse and rustic looks, antique washes, cracked paints and textured finishes to resemble old wood or rusted metal are achievable. Boldly colored and individually hand painted fantasy creatures and quirky characters can be used in a more eclectically designed space.

MornsunGifts has a range of categories to cover any customer aesthetic; people and animal statues, holiday decorations (Christmas, Halloween, Easter, etc.), architectural model figurines, religious arts, snow globes, bobbleheads, bookends, eyeglass holders, fridge magnets, and photo frames. All these different types of products allow a lifestyle brand to buy several different product lines from a single manufacturer ensuring a consistently styled look and feel to the collection and ensuring good customer service as multiple products can be sourced from one supplier. For example, if a brand wants to buy a dog statue for the living room, they could also purchase a corresponding cat bookend in the same color and finish for the study, all from the same provider.

Customization for Brand Identity and Exclusivity

Basic on-the-shelf figurines will not bring any exclusive style or make the product lines individual. A lifestyle brand that wishes to stand out from competitors will want to invest in customizable resin figures that are perfectly aligned with the brand identity. The possibilities for customizing the product are endless; custom sculpting of brand icons or individual characters, exclusive finishes unique to a brand's image or specific design requirements and the customization of both the product packaging and size.

MornsunGifts offers a number of custom resin figure manufacturing services, creating molds from a provided 2D design or 3D model, and using experienced sculptors, casters and artists to create high quality figures. The figurines are hand painted and finished, a process that is closely monitored to ensure that the quality and consistency meet any specific branding guidelines. Any lifestyle brand aiming to create a new collection using custom figures can commission any quantity of items starting from a couple hundred so that each product can be tested before a bulk order is placed. Custom figures will be exclusively produced for the brand, making them unique. Exclusive, limited edition figures can also command higher prices in retail, as well as driving interest and demand from collectors.

Handcrafted Quality as a Selling Point

Consumers are more skeptical of machine produced, purely industrial manufactured items today. People want handmade items that feel more personal and original, the presence of which is always recognizable in the visible imprint of human touch. Each resin figurine shows the evidence of human effort in the paintwork and finish of the figurine; in particular the subtly different hues of color added by the hand painter, the perfect smoothness of an edged section, and the precise placement of the glass eye in a figurine's face are elements that are impossible to reproduce on an industrial production line.

MornsunGifts has been producing handmade arts and crafts since 2007 and has built a well - recognized reputation in ceramics, bisque, terracotta, and resin. All of their resin figures are cast using molds but then are meticulously finished, not only by hand but the flash and mold lines are also removed. The figurines are then carefully painted with the base color, as well as the highlighting and shading. Lifestyle brands may therefore feel that the handmade finish is a unique selling point that will further distinguish and differentiate their brand from competitors. The use of 'hand painted by skilled artisans' will differentiate a product from something that has been cheaply manufactured for mass consumption and make it worth its price value.

Durability and Everyday Functionality

Resin figurines are not exclusively decorative; many offer functional everyday use. Resin bookends provide structure to the shelving and can stand to support a favorite collection of novels. Eyeglass holders help to keep reading glasses from becoming lost on a bedside table and fridge magnets hold up any important items such as notes or child's drawings. Items that are handled frequently can only do so with a robust material that does not chip easily or crack under impact.

Resin figures when made of high quality resin that has been correctly cured will be inherently robust and durable enough to resist chipping, cracking, breaking and will not shatter easily. It also will not fade nor scratch like ceramic figures might. MornsunGifts provides good quality resin figurines by ensuring that any items shipped and manufactured maintain quality control standards. The durability of an item means that a customer will receive a product that will stay looking good and undamaged for years and will remain fond of both the product and the brand.

Conclusion

Resin figures will help any lifestyle or home decor brand find its unique edge. With the range of different styles that resin figures are available in, custom designs can be created for exclusivity and personal brand recognition. The fact that each figure is handmade also means that the item is an investment, not a disposable trinket. The long lasting nature of a resin figure can benefit a brand by creating a more lasting impression upon the customer that a typical mass produced item will simply never do. MornsunGifts was founded in 2007 in Xiamen, China and specializes in OEM resin figurines, holiday decorations, architectural model figurines and general home decor products. They produce in ceramics and resin and can produce any number of figures desired for a brand, including in custom orders. They have over a decade of experience creating detailed and unique figurines for a variety of clients. Contact MornsunGifts to discuss further how resin figures could enhance your home decor or lifestyle brand product lines.