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In a crowded marketplace, brand awareness is all it takes to catch a customer's eye over all other merchandise. Brands put a lot of resources into logos, color palettes, and advertising but one aspect of promotion is often ignored: custom resin figures. A three-dimensional, tactile object like a resin figure representation of your brand mascot, character, or product will create connections your two - dimensional logo will never achieve. Here is how a custom resin figure will create an increase in brand awareness.

Tangible Branding Creates Emotional Connections

While a logo on a screen is two - dimensional and passive, a custom resin figure is tangible, 3-D and interactive. The user can pick it up, turn it around in his or her hands, display it on their shelf, and interact with it in a personal way that digital mediums can't reproduce. Displayed on a desk, a custom resin figurine of a brand mascot will always be a positive representation.

For brands with a mascot or brand character — like the insurance companies with their cartoon characters, the fast food restaurants with their animated icons, or the sports teams with their sports team mascot- custom resin figures make that character a real, tangible thing. MornsunGifts' specialists produce intricately detailed resin figurines from any 2-D drawings or 3-D files, including facial features, costume details and characters' signature poses. A resin figurine of a popular brand character makes your customer's brand more than just a name — it makes it a friend and that will build loyalty and brand purchase consistency.

Unique Giveaways Differentiate Your Brand

From trade shows, conferences and every other event and promotion, you have your pens, stress balls, and tote bags to offer as giveaways. These giveaways become disposable and forgettable. A custom resin figure, on the other hand, will stand out and be displayed rather than tossed away. When a recipient takes your high-detail resin figurine from a trade show table back home, it remains a positive representative of your brand for years, not days.

The perceived value of a resin figurine will far outweigh the cost of the resin figurine. When a resin figurine feels like solid, well-crafted material, people will assume the company will also provide high-quality products and services. MornsunGifts offers OEM custom resin figure manufacturing for any desired size of product from keychain figure all the way up to life size sculptures. A limited run of only 500 or 1,000 pieces of one type of custom resin figure will promote urgency and exclusivity and people love to feel special while also spreading awareness of your brand on social media networks.

Social Media Shareability Drives Organic Reach

Custom resin figures are instantly photogenic and if designed correctly will catch the eyes of recipients who will, undoubtedly, share images on all their social media profiles including Instagram, Facebook, and TikTok. The pictures that are shared will also feature your brand or company logo and this user-generated content is free advertising and often trusted more by social media users than paid-for ads.

The level of shareability is increased for a custom resin figurine as an anniversary item, collector's item or part of a mystery box offering. When collectors share unboxing videos and photos of their collection, your brand will be displayed to that person's entire social network of contacts, therefore creating an exponential increase in the reach of your brand. MornsunGifts offers a number of different resin figure collections including holiday themed figures, home decor figures and miniature collections in addition to custom creations so that your brand can become collectible by the use of their different series and custom models. To launch an anniversary or celebrate your brand's mascot or brand character with a custom resin figurine is a well-calculated way to maximize an organic social media presence. Use a branded hashtag with your figures so you can watch your brand recognition spread.

Long - Term Collectibility Creates Ongoing Brand Engagement

While other forms of promotional gifts are quickly discarded or worn out over time, your customer will add a custom resin figurine to a collection, where it will continue to provide brand awareness year-round and encourage continued customer engagement. As your brand introduces new custom resin figures over the year and in following years (as varied forms or collectible variations of a mascot or logo character), your customers will revisit your brand's website not just for product purchasing but to expand their collection. This form of customer engagement can be extremely beneficial for industries including but not limited to entertainment, gaming, hobbies and child focused industries and a product of this type can even provide continuous engagement year after year if your brand produces a new variation of an existing figure each season or holiday. MornsunGifts provides many sizes of resin figures, from as small as 3cm up to 30cm or larger and provides custom crafting services to help create figurines with as much or as little detail as required to give the best quality product to each of their clients at a good rate with excellent export logistics due to their location in the major port city of Xiamen. Planning a series of custom resin figures can provide long-term customer brand awareness, and can act as a long-term customer engagement asset rather than simply a promotional spend.

Conclusion

Custom resin figures enhance brand awareness by building tangible customer relationships, making promotions distinct from common generic give away items, providing organic reach via social media, and through the creation of a collectible item for sustained customer engagement. MornsunGifts was established in 2007 in Xiamen and has the capabilities to provide OEMs of resin and ceramic figurines, holiday decorations, home decor, architectural models, and custom crafts. Contact MornsunGifts today to discuss your custom resin figure needs and to help bring your brand to life as a collectible icon.