EN
In the case of gift wholesalers, it is not easy to locate a product that has high perceived value, high emotional appeal, and overall healthy profits. All three are provided by custom resin models of stadiums. Only ardent sports enthusiasts and university graduates, as well as corporate merchandise users eagerly purchase the minute replicas of their favorite ball parks, playing fields, and arenas. The models are hung in offices, man caves and trophy cases for decades. At MornsunGifts, a professional resin and ceramic production in Xiamen since 2007, we are doing custom resin stadium models as well as figurines, holiday decorations and home decor. Four methods of how the wholesalers can increase the sales of this niche product are provided below.
Targeting Sports Memorabilia and Fan Shops
The most apparent target market of the resin stadium models is sports memorabilia retailers. Fans desire a home piece of their home stadium to be displayed either at home or at work. An elaborate resin figure of Yankee Stadium, Wembley or the Melbourne cricket ground, are sold throughout the year not only the season. Independent sports shops, stadium gift stores and online fan communities should be pursued by wholesalers. Their trick is precision: the model should reflect specific details, such as roof trusses, outfield walls, and scoreboards, and even the parking lots around. Our knowledge in architecture model enables us to reproduce any stadium using photographs or CAD drawings. The wholesalers will be able to provide local teams exclusive models, and build a product that is not offered in other places.
Corporate Sponsorship and Premium Giveaways
Clients, season ticket holders, and employees associated with a corporation needing high impact giveaway products to sponsor sport teams or stadiums. A model stadium of the corporate sponsor having the logo of the sponsor in the base or scoreboard is much more memorable than a branded hat or key chain. As an example, when a baseball team has their naming rights sponsored by an insurance company, the resulting 500 resin models of the stadium could be given out to their best business clients. The model will occupy a desk of the client to remind him/her of the relationship on a daily basis. Wholesalers that recognize this corporate gifting market are able to place a premium price - these are not a 10-dollar impulse purchase but an executive gift; $50 - $200. MornsunGifts is providing logo integration either as logo printed in the resin mold or as painted details.
Alumni and University Fundraising
College and university alumni groups constantly are on the hunt for exclusive fundraising products. A model of a resin 3D model of the campus football stadium or basketball arena is a nostalgic and school-pride appeal. Old timers who have been attending the games over the decades will be willing to pay a fortune on a finely made replica. Wholesalers may also join with university bookstores or alumni offices, or fundraising consultants to sell limited edition models of stadiums. To create a sense of urgency, issue numbered editions (e.g. 1 of 500), with a certificate of authenticity. The charity aspect is also compelling: a share of every sale can be re-invested in the athletic department, which makes the product more comfortable to market by the alumni offices. We can design our resin figurines and architectural models to any building on the campus and not necessarily the stadiums.
Event Merchandise for Major Tournaments
Large sports events, World Cup, Olympics, Super Bowl, Champions League final bring about a short-lived but concise demand on stadium models. Advance schedule wholesalers will be able to order bespoke models of the venues or stadiums early enough prior to the event, and sell them during event merchandising booths, shopping at airports, and online pre sales. Timing is the key: with such lead times of production of 60-90 days, it implies that orders should be made several months prior to the event. Once this has happened, the left over items will be collectible memorabilia that tends to gain value. Wholesalers are to keep up on the event calendar 12-18 months ahead. We have year round Christmas, Halloween and Easter production cycles, although the stadium models have to have mold and paint time of their own-we need to plan early.
Conclusion
To promote custom resin stadium models, wholesalers use the largest sports memorabilia shops, corporate sponsorship giveaways, alumni fundraising, and major tournament merchandise as their target market. Being a seasoned producer of custom-made resin and ceramic crafts since 2007, MornsunGifts is able to offer our own models of stadiums manufactured in our Xiamen plant. Today, call us to talk about the stadiums, arenas and landmarks that your wholesale customers are looking to purchase.
