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The market of bobbleheads has grown much further than giving away bobbleheads in sports stadiums. These nodding figures are serious business nowadays to the gift wholesalers, corporate promotional purchasers and the retailers. Bobbleheads can be customizable with personalized wedding favors, branded employee awards, or any other gift providing a mix of funny, nostalgic, and collectible. At MornsunGifts, a professional resin and ceramic company in Xiamen since 2007, we produce custom bobbleheads along with holiday decoration and figurines and home decor. The following are four bobblehead market trends that gift wholesalers ought to be aware of.
Hyper Personalized Bobbleheads for Corporate and Event Gifts
Bobbleheads that are generic are out. The fastest growing segment is hyper personalization. Bobbleheads are ordered by companies in the likeness of individual workers (to say goodbye or congratulate a worker with an anniversary), salesmen (to present as a reward to high in-sale salespeople), or even clients (to say thank you as a VIP gift). Weddings and reunions are also on the menu: guests of weddings and reunions order bobbleheads of themselves in the form of a topper on the cake or a favor. This trend demands manufacturers capable of working based on photos and providing correct facial features, clothes and accessories. Wholesalers who offer a bobblehead service that allows you to upload your photo achieve greater margins due to high prices charged on personalization. The point is high speed in turnaround- Clients requesting 2-4 weeks between the submission and delivery of photos.
Licensed and Pop Culture Bobbleheads for Retail
Licensed bobbleheads with movie characters, musicians, historical figures and internet meme personalities are just what retailers cannot get enough of. Although large licenses involve written contracts a secondary market of inspired-by designs exists that are not infringed on trademarks, but capture the spirit of popular culture. Wholesalers are supposed to monitor streaming releases as well as viral moments-a bobblehead of a character in a popular series can sell out within weeks. Sports are a stable but the diversification into music, gaming and anime has helped to widen the customer base. In the case of wholesalers who do not have access to the licenses and cannot customize their bobbleheads, the gap is bridged by suggesting customization services where the smaller shops can design their own local hero or mascot bobbleheads.
Miniature and Desk Sized Collectibles
Desk accessories have become a new market due to the shift to hybrid working. Small and cheap bobbleheads that do not consume much space are desired by employees personalizing home offices and cubicles. It has been moving towards miniature bobbleheads (2-4 inches high) that sell boasts at impulse purchase prices ($10-$20 retail). Series and blind boxes are also becoming popular- customers purchase several mini bobbleheads in a theme set, and trade doubles with their friends. Gift shops, comic book stores, and airport retail should have display counter units that have open displays to check out. Our miniature figures and architectural models could be used to make bobbleheads in the same quality resin and ceramic materials.
Seasonal and Holiday Themed Bobbleheads
Bobbleheads now are not only the preserve of the baseball fan. Year round sales are being propelled by seasonal themes. The bobbleheads (Halloween: witches, vampires, pumpkins with nodding head, Christmas: Santa, elves, reindeer), and the Easter bobbleheads (bunnies, chicks) allow retailers to introduce new bobbleheads to its inventory every holiday season. Wholesalers ought to sell seasonal bobbleheads along with related items: a Halloween bobblehead will sell along with a small resin pumpkin decoration, or a Christmas bobblehead will sell with a snow globe. Seasonal bobbleheads have limited time nature; this stimulates impulse buying- customers are aware that when they do not purchase this product today there will be none next month. Christmas, Halloween and Easter series are structured in a way that ensures coordination making mixed displays convenient to retailers.
Conclusion
Bobblehead market trends among gift wholesalers are hyper personalization of corporate and event gifts, licensed and pop culture decorations of retail products, mini decorations that are the size of a desk, and season concepts that have been used to sell all year long. MornsunGifts is an experienced producer of handmade resin and ceramic craft and provides our customers with production of bobbleheads in our Xiamen facility since 2007. Call us today to order the bobblehead designs that your wholesale customers are ordering.
