Custom Resin Bobbleheads for Microsoft – Blending Craftsmanship, Quality, and Brand Storytelling

Client Background

Microsoft Corporation is a global technology leader known not only for its software and hardware innovation, but also for its strong internal culture and branding. As part of its cultural initiative, Microsoft sought a creative and meaningful way to highlight the legacy of its most influential leaders—Bill Gates, Steve Ballmer, and Satya Nadella—in a format that would resonate with employees worldwide.

Project Scope

Our company, a leading manufacturer of premium resin handicrafts, was entrusted to create over 30,000 customized resin bobblehead figurines representing Microsoft’s three iconic CEOs. The objective was to turn corporate history into something tangible, engaging, and memorable for Microsoft staff across global offices.

Production Process

·Photo-Based 2D Design: Microsoft provided high-resolution images of the CEOs. We created 2D sketches capturing their features and personalities.

·Sculpting and Sampling: We developed lifelike sculptures based on the sketches, and finalized samples after feedback rounds.

·Mass Production: Approved samples were produced in large volumes using high-grade resin and long-lasting pigments, with SGS certification for quality and safety.

Quality Assurance & Longevity

We use only premium resin materials for durability and smooth finish. Our high-quality pigments ensure vivid, lasting color. These bobbleheads are not just collectibles—they're brand ambassadors that stand the test of time.

Brand Impact

These figurines immediately evoke recognition and emotional connection to Microsoft’s leadership legacy. The project successfully:

·Enhanced internal engagement and morale

·Strengthened Microsoft’s brand identity

·Provided high-quality keepsakes for employees and partners

Additionally, Microsoft also gifted these bobbleheads to key global clients. The thoughtful and customized nature of the gift enhanced client relationships, reinforced loyalty, and further strengthened brand perception—contributing to greater business performance and brand recognition.

Ongoing Collaboration

Following the project’s success, we are now in talks with Microsoft on new creative figurine projects to expand brand storytelling across more channels.

Conclusion

This collaboration shows how traditional craftsmanship, enhanced by 3D modeling and 3D printing, can turn brand stories into physical, emotional experiences. We remain committed to delivering scalable, high-quality, customized resin products that connect brands with people.